Charli is a new brand based on easy-luxe separates with a core of super-soft jersey basics. Clean and refined silhouettes are introduced to an avant-garde urban provocative ideal and edited into an accessible collection.

Like the brand itself, women who wear Charli stand out.

The collection is the essence of a new wave of London style- wearable, unpretentious and alluring. What started as a small cult following in the creative heart of London has spiraled into a brand which is now available around the world. Sensual and raw fabrics can be paired up for a city feel in the week and relaxed sophistication at the weekend. The core basics such as signature long camisole vests, palazzo pants and yoga trousers continue each season- with the collection being updated each season with specially developed fabrics, beautiful natural colour palettes and directional designs. Each garment is made using both traditional and innovative high fashion techniques to ensure the best possible quality and cut.

Always aspiring. Always renewed. Modern luxury.